Addressing the challenge of business formalization and framework involves creating a solid foundation upon which a company can grow, innovate, and adapt to changes. This is particularly crucial for SMEs and mid-sized companies, which often operate in rapidly changing markets and need to pivot quickly to capitalize on new opportunities or navigate challenges.
Lies weiterAI and the Future of Sales: A Synergetic Outlook
AI: Enhancing, Not Replacing the Future of Sales
Artificial Intelligence (AI) is transforming sales, not by replacing salespeople but by empowering them for greater efficiency. AI streamlines operations, freeing sales staff to focus on building relationships and closing deals. It leverages customer data to refine sales strategies, ensuring a personalized approach to potential leads. Furthermore, AI supports initial customer interactions through chatbots, enhancing service without overshadowing the invaluable human touch essential in complex negotiations and high-stakes decisions. This synergetic relationship between AI and sales professionals underscores a future where technology elevates human capability, making AI a powerful ally in the sales domain.
„Join the Vanguard of Progress with CMA: Resiliency and Redundance in Critical Messaging!“
Illustration created with AI ∙ 19 January 2024 at 7:06 AM – Supported by DALL-E 3
Lies weiterThe Changing Landscape of Digital Engagement
A recent report by #Gartner brought to light some intriguing forecasts for our digital landscape 🌐. By 2025, 50% of consumers will likely limit their social media interactions due to misinformation, toxicity, and prevalent bots📉.
There’s also a growing concern about AI-based content generators, with two thirds of consumers worried about them spreading misleading information 🤖. Is an AI-free brand experience the upcoming trend?
On the creative front, GenAI is setting the stage, expected to be exploited by around 80% of advanced creative roles by 2026 for differentiated results 🚀. But conversely, as consumers embrace GenAI-powered search, businesses have a new challenge: a predicted drop in organic search traffic by 50% by 2028 🎯.
Interestingly, content authenticity is set to get a boost while combating GenAI threats. Approximately 60% of CMOs will likely adopt authenticity technology for brand protection ☑️.
As digital marketers, these prophecies highlight the importance of evolving with our customers and the technology they adopt. It’s essential we continue to prioritize and protect the authenticity of our brand and experience 💡.
Full report here: Gartner
Warmest Wishes for Christmas & A Prosperous New Year 2024
Dear Freinds, Partner and Colleagues
As 2023 concludes, let’s acknowledge the complexity we traversed. Global challenges from Geopolitical tensions have create economic uncertainty. Furthermore, the World Economic Forum has noted that energy issues and cyber security remain important areas of global governance amid challenges.
According to the WEF, geopolitical volatility, climate-induced disasters, and cybercrime will also be significant risks in 2024.
We are confident that we will overcome these challenges. We know that the world has been through tough times before and emerged stronger than ever.
As we approach 2024, let us hope for a world in which there is more peace and prosperity.
So, as Christmas permeates your hearts with joy, let the New Year fortify you with courage and hope. We all can contribute towards a world of unity, compassion and peace.
We appreciate your partnership and look forward to continuing our collaboration.
Merry Christmas and Happy New Year.
Looking forward to 2024.
„Innovating Public Safety: Strategies & Tech Insights from PwC’s Whitepaper“
The „Reimagining Public Safety Operations“ whitepaper explores strategies and advanced technologies designed to boost public safety. It emphasizes the significance of inter-agency collaboration, real-time analytics, and intelligent predictions that aid in decision-making, resource deployment, and threat detection.
Highlighting the importance of using advanced technology and strategic decision-making in enhancing public safety operations
Backed by the distinguished worldwide network PwC, the initiative sets its sights on thoroughly transforming operations in public safety.
Download link https://www.pwc.com/m1/en/publications/reimagining-public-safety-operations.html
DroneControl: How Drones are Transforming Public Safety Operations
DroneControl revolutionizes public safety with secure live streaming, automated management, and secure evidence storage. Learn how this technology empowers first responders.
Lies weiterA customer’s journey for mission-critical communications includes the adoption of solutions that meet their unique requirements.
Upcoming Attendance: PMR Expo, Cologne – 28th November 2023
I am happy to announce that I will be attending the PMR Expo in Cologne on the 28th November 2023, immersing in the discourse on future-oriented technologies.
Looking forward to meeting new people and catching up with old friends. I am also excited about the technological trends that will shape public safety in the future. Apart from discussing critical messaging I also look to discuss New Standard and innovation in Remote Drone Management in public safety industry (e.g. Secure Live Streaming & Control for Emergency Services. Real time secure streaming and remote control from incident site to command centre anywhere in the world) .
If you are planning your visit too, let’s leverage this occasion to connect and exchange ideas.
Looking forward to our potential interactions.
Best Regards
Embracing Change
There are times when it seems that the world is too big and your company is too small.
Your vision is to expand into a new market, but it doesn’t seem like you’re ready to take the risk.
Maybe you’ve been selling your product for some time now, and you want to focus on reaching out to new customers. However, it doesn’t seem like sales operations management is prepared for this ambitious vision.
Upton Sinclair once wrote: „It is difficult to get a man to understand something when his salary depends on his not understanding it.“
Perhaps it’s not your team’s lack of confidence that holds you back, but rather the human tendency to remain within the comfort zone of what we know and fearfully resist change.
My work is focused on helping companies enter new markets. My experience and expertise ensure that we will work efficiently.
Together, we can create a plan that will help your company reach new heights.